GFD Marketplace | Update | Coming Soon

For the next two weeks, Get Fair Dairy will be officially out of office, recharging the batteries. Some (if we say so ourselves) well‑deserved family time where butter and cheese prices are replaced by… butter and cheese consumption. The French and Italian cheese makers may notice a spike in sales – entirely our doing. Once back, we’ll return with more energy than ever – and with one big focus for the rest of 2025:

The launch of our very own GFD Marketplace.

Why Another Marketplace?

The first test phase is behind us. The platform is looking great, and we believe we’ve nailed the most logical, intuitive way to place a bid or offer, counter, and close the deal. Within weeks after the summer break, our most trusted partners will be able to trade on the Exchange as smoothly as they trade with us now via phone.

We’ve heard the questions – from polite curiosity (“Another platform? What’s different?”) to blunt resistance (“We don’t want another platform” or “These platforms are taking away our business, market model and/or market advantage”).
All fair.

The GFD Difference

At Get Fair Dairy, we never intended to build our own Marketplace, and we strongly believe in the value we add as brokers. The GFD Marketplace isn’t built to replace our brokerage service – it’s built to strengthen it. Our core remains what it has always been: connecting buyers and sellers, informing and advising customers on the best market opportunities in real time.

And unlike others, we’re not here to create, collect or generate data files. We are not trying to build an index or create a public benchmark. And although we believe that the world of information is travelling faster than we sometimes can understand ourselves, we’re not here to “improve transparency” for transparency’s sake. The GFD Exchange does not exist to collect and monetise your trade data. It exists to monetise the trade itself – because that’s our core business and our job.

The Basics – Simple, On Purpose

The essentials of the GFD Marketplace work like you expect:

• Place bids/offers by product, truckload quantity, origin, price, Incoterms, and collection period.
• Set exact validity – to the minute – and wait for the market to respond.
• Cancel or deactivate orders instantly.
• Keep everything visible in one clean overview.

It’s not “fancy” – because it shouldn’t be. It should just work.

Always Open – Trade on Your Time

The GFD Marketplace is open 24/7. No trading windows. No market close. We know our partners are often on the move – travelling, in meetings, team calls, or presentations – and market timing doesn’t always fit neatly into an agenda. And our partners are working from different time zones, picking the perfect timeframe to trade is impossible.

When your customer asks for a quote, you don’t want to wait for “market open.” You want to see feedback from the market now. The GFD Marketplace makes that possible – bids and offers keep flowing, day and night.

Easy to Interact – Easy to Counter

On the GFD Marketplace, trading isn’t a guessing game. When you place a bid or offer, you’ll see the best counters you’re getting in real time – no digging, no waiting for a phone call. Accepting the counter? Or adjusting your initial set-up? Two clicks and it's done.

Or if you spot an offer you like, you instantly see the best competing bids already in the market, so you know exactly what you’re up against before making your move. One click to react, one click to counter – and the deal is either done or one step closer.

Templates & Renewals

Over the years, we’ve noticed something: partners are creatures of habit. Producers sell the same specs. Buyers purchase to strict parameters. Even traders work within a handful of product specs. So we’ll build you custom templates matching your exact requirements – ready to activate in seconds. And when you need to renew earlier-expired bids or offers? Do it with one click. No endless re‑typing.

Privacy & Control – Where We Stand Apart

We know the biggest complaints about other platforms: too much transparency, too exposed, and too revealing or used for market manipulation.
Here’s how we address that:

• Approved Counterparts – Choose who you connect with.
• Target Groups – Show your offer only to the audience you want, whether that’s specific end users or preferred suppliers. The rest of the market doesn't get a notification of your bid/offer or trade.
• Privacy Trades – We only publish trade data weekly to our entire audience, so if you make a move, it's not instantly reported if you dont want to.
• Anonymised Trades – If market details could give you away, we hide the identifiers such as delivery location, product-specific needs or specific approved supplier lists.

Beyond Straightforward Trades

The GFD Marketplace also triggers broker‑handled trades for more complex needs:

• Index‑linked contracts (we help you pick the best-suited index)
• Time swaps (when you have a product now, but need it later)
• Origin swaps (when you can earn by optimising your product spec)
• Hedging strategies (setting up or unwinding hedges v.s. EEX contracts)

Sometimes the deal you need can’t be boxed into a standard online form – and that’s when Linda and Wouter step in.

GFD Intelligence

The Marketplace will also feature GFD Intelligence – a hub for clear, accessible market data:

• Historical price charts
• GFD Market Reports
• GFD Moring Updates
• Weekly Price Reports

You’ll have the information you need to make strategic moves – and direct access to our brokers when you want to talk strategy.

Launch Plan

We go live mid‑September. No “big bang” launch – just the right deals first, building activity week by week. Our most active partners will get early access, with others phased in quickly after.

Are you curious? Skeptical? Ready to lead?
We promise – once you see it, you’ll want to use it.

This email reaches over 1,250 dairy professionals across 300 companies in 50 countries (yes we know this is a flex, but we are proud of it). We hope you’ll all join us in building a fast, reliable, and effective way to connect the dairy market.

Want early access?

Register your interest today, and once we’re back from the summer break you’ll be among the first to connect and take part in the early stage of our launch.

And no worries. There are no monthly fees. No annual fees. We only earn when we do our job – matching your needs with the best market deal out there.

Sign up your company here: https://getfairdairy.nl/gfd-exchange/